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Privacy Policy

Last updated: 11 July 2026

This Privacy Policy explains how Teeth Whitening Plus collects, uses, stores and protects your personal information when you visit our website, place an order, contact us or interact with our services.

Teeth Whitening Plus is operated by Lustrora LTD, trading as Teeth Whitening Plus.

Website: https://teethwhiteningplus.co.uk
Business name: Teeth Whitening Plus
Company registered name: Lustrora LTD
Company number: 14771687
Address: Office 5, 321 Red Bank Road, Bispham, Blackpool, England, FY2 0HJ
Email: info@teethwhiteningplus.co.uk

For the purpose of UK data protection law, Lustrora LTD is the data controller of the personal information collected through this website.

1. Information We Collect

We may collect personal information when you use our website, place an order, contact us or interact with our services.

This may include:

  • Your name
  • Billing address
  • Delivery address
  • Email address
  • Phone number, if provided
  • Order details
  • Payment confirmation details
  • Delivery and tracking information
  • Messages you send to us
  • IP address
  • Browser and device information
  • Website usage information
  • Cookie and tracking preferences

We do not normally collect sensitive personal information. If you voluntarily provide health-related or dental information when contacting us, we will only use it to respond to your enquiry.

2. How We Use Your Information

We use your personal information to:

  • Process and fulfil your orders
  • Take payment securely
  • Send order confirmation and order update emails
  • Arrange delivery through Royal Mail
  • Respond to customer service enquiries
  • Manage returns, refunds and order issues
  • Improve our website and customer experience
  • Monitor website performance and security
  • Understand how visitors use our website
  • Measure advertising performance
  • Keep business, tax and accounting records
  • Comply with legal obligations
  • Prevent fraud, misuse or unauthorised activity

We only use your information where we have a lawful reason to do so.

3. Lawful Bases for Using Your Information

We rely on the following lawful bases:

Contract

We use your information to process your order, take payment, arrange delivery and provide customer support.

Legal Obligation

We may keep certain order, payment and business records to meet legal, tax and accounting requirements.

Legitimate Interests

We may use information to operate our business, improve our website, protect our website from misuse, respond to enquiries and maintain accurate business records.

Consent

We rely on your consent for non-essential cookies, analytics cookies, advertising cookies and similar tracking technologies where required.

4. Orders and Payments

Our website uses WooCommerce to manage products, orders and checkout.

Payments are processed securely through third-party payment providers, including PayPal, Apple Pay and Google Pay, where available.

We do not store your full payment card details on our website. Payment details are processed by the relevant payment provider according to their own privacy and security procedures.

We may receive limited payment information, such as payment status, transaction reference, billing details and confirmation that payment has been completed.

5. Delivery Information

We use Royal Mail to deliver orders within the United Kingdom.

To deliver your order, we may share your name, delivery address, email address, phone number where provided and order delivery information with Royal Mail or any delivery service we use.

This information is used only for order delivery, tracking and delivery-related communication.

6. Customer Accounts

Our website currently allows guest checkout only.

This means customers do not need to create an account to place an order. However, we still collect the information needed to process and deliver your order.

7. WooCommerce Emails

We use WooCommerce emails to send transactional messages, such as:

  • Order confirmation
  • Payment confirmation
  • Order processing updates
  • Dispatch or completed order emails
  • Refund or cancellation emails
  • Customer service messages related to your order

We do not currently use newsletter or promotional email marketing. If we introduce marketing emails in the future, we will only send them where we have a lawful basis to do so, and we will provide a clear way to unsubscribe.

8. Website Hosting and Security

Our website is hosted by SiteGround.

SiteGround may process limited technical information as part of website hosting, security, performance monitoring, backups and server operation.

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, alteration or disclosure.

However, no online system is completely secure, so we cannot guarantee absolute security.

9. Analytics and Website Performance

We use Google Site Kit, Google Analytics and Google Search Console to understand how visitors find and use our website.

This may help us understand:

  • Which pages are visited
  • How visitors move around the website
  • How long visitors spend on pages
  • Which devices and browsers are used
  • Website performance issues
  • Search performance and indexing issues

Google Analytics may use cookies or similar technologies. Where required, these will only be used after you have given consent through our cookie banner.

10. Google Ads and Conversion Tracking

We may use Google Ads and Google Ads conversion tracking to understand whether our advertising is effective.

This may involve cookies or similar technologies that help measure actions such as visits, product views, purchases or other website interactions after a visitor clicks an advert.

Where required, Google Ads tracking will only be used after you have given consent through our cookie banner.

11. Reviews and Trustindex

We may use Trustindex to display customer reviews or review widgets on our website.

If you interact with a review widget or third-party review platform, information may be processed by Trustindex or the relevant review platform according to their own privacy policy.

We may display reviews to help customers understand previous customer experiences with our store.

12. Cookies and Similar Technologies

Cookies are small files placed on your device when you visit a website.

We use cookies and similar technologies for:

  • Essential website functions
  • Basket and checkout functionality
  • Website security
  • Website performance
  • Analytics
  • Advertising measurement
  • Cookie consent preferences

Some cookies are necessary for the website to work properly. These may include cookies that remember items in your basket, support checkout functionality or protect the website.

Non-essential cookies, such as analytics and advertising cookies, will only be used where required after you have given consent.

You can manage your cookie preferences through our cookie banner or cookie settings tool. You can also control cookies through your browser settings.

For more information, please see our separate Cookie Policy.

13. Who We Share Your Information With

We may share personal information with trusted third parties where necessary to operate our website, fulfil orders, provide services or comply with legal obligations.

This may include:

  • WooCommerce and WordPress service providers
  • PayPal, Apple Pay and Google Pay payment services
  • Royal Mail
  • SiteGround
  • Google services, including Google Analytics, Google Search Console and Google Ads
  • Trustindex
  • Website security, performance or maintenance providers
  • Professional advisers, such as accountants or legal advisers
  • Law enforcement, regulators or public authorities where required by law

We only share information where necessary and appropriate.

14. International Transfers

We sell to customers in the United Kingdom only.

Some of our service providers, such as Google or payment providers, may process data outside the United Kingdom.

Where personal information is transferred outside the UK, we expect service providers to use appropriate safeguards to protect that information in line with applicable data protection laws.

15. How Long We Keep Your Information

We keep personal information only for as long as necessary.

Order, payment and accounting records may be kept for up to 6 years to meet business, tax and accounting requirements. GOV.UK states that limited companies must usually keep accounting records for 6 years from the end of the company financial year they relate to.

Customer service messages may be kept for as long as needed to deal with your enquiry, manage disputes, improve support or keep accurate business records.

Analytics and cookie data may be kept for the period set by the relevant cookie or analytics provider, unless you withdraw consent or delete cookies sooner.

16. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

  • Ask for a copy of the personal information we hold about you
  • Ask us to correct inaccurate or incomplete information
  • Ask us to delete your personal information
  • Ask us to restrict how we use your information
  • Object to certain types of processing
  • Withdraw consent where processing is based on consent
  • Ask for your information to be transferred to another provider
  • Make a complaint to the Information Commissioner’s Office

To make a request, contact us at:

info@teethwhiteningplus.co.uk

We may need to confirm your identity before responding to a request.

17. Marketing

We currently use WooCommerce transactional emails only.

We do not currently send newsletter or promotional marketing emails.

If we introduce marketing emails in the future, we will update this Privacy Policy and provide clear consent and unsubscribe options where required.

18. Children’s Privacy

Our website is not intended for children.

We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we will take appropriate steps.

19. Links to Other Websites

Our website may contain links to third-party websites, payment providers, review platforms or delivery services.

We are not responsible for the privacy practices, content or security of third-party websites. You should read their privacy policies before providing personal information to them.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page with a new “Last updated” date.

21. Contact Us

If you have any questions about this Privacy Policy or how we use your personal information, contact us at:

Teeth Whitening Plus
Operated by Lustrora LTD
Office 5, 321 Red Bank Road
Bispham, Blackpool, England, FY2 0HJ

Email: info@teethwhiteningplus.co.uk